The result of the project will be a set of guidelines and recommendations for other cities interested in replicating the approaches taken by the project and promoting their creative industry potentials.

Whereas the elaboration and testing of transnational cluster marketing tools act as planning instruments as basis for investments to be financed through other sources, further results include a Joint Action Plan for the promotion of creative industries, a contribution to the Green Paper on Cultural and Creative Industries, institutionalised clusters and durable transnational networks, qualified cluster contact points, tested and endorsed cluster marketing programs, a transnational study on urban location factors of creative industry enterprises and recommendations for other cities on “creative” district development.

Before starting to elaborate and implement approaches in the promotion of creative industries, it was necessary for the project partners to gain better knowledge about the sector’s status quo. To that aim, the Creative Cities partners developed a joint methodology to carry out a SWOT analysis for each of the five partner cities’ creative industry sector. The completion of the research represents the achievement of the project’s first milestone.

 

You can download the final versions here.